Privacy Policy

Last revised: 2025
At ApexGuide, safeguarding your privacy is a priority. We handle personal information responsibly and in accordance with UK data protection laws. This document explains what data we collect, why we collect it, and how it is protected when you use our website.
1. Information We May Collect
Depending on how you interact with the site, we may gather:
Personal details – such as your name or email address when you contact us or subscribe to updates
Technical and usage data – including IP address, browser type, device details, visited pages, and time spent on the site
Cookies and similar tools – used to improve functionality and understand how visitors use the website
2. Purpose of Data Use
The information collected helps us to:
Maintain and enhance website performance
Tailor content to be more relevant to users
Respond to messages, requests, or inquiries
Meet legal and regulatory obligations
Detect and prevent misuse or harmful activity
3. Lawful Grounds for Processing
Your data is processed under one or more of the following bases:
Your explicit consent
Legitimate interests, such as improving services and analytics
Compliance with applicable UK regulations
4. Data Sharing Policy
ApexGuide does not sell or exchange personal information. Limited data may be shared only with:
Reliable third-party providers supporting analytics, hosting, or technical services
Authorities or regulators when legally required
5. International Data Transfers

If information is transferred outside the UK, appropriate legal safeguards are applied, including approved contractual protections.
6. Your Data Rights
In line with UK GDPR, you are entitled to:
Request access to your personal information
Ask for corrections or removal of data
Withdraw consent at any time
Object to certain processing activities
Request transfer of your data
You may exercise these rights by contacting us.
7. Data Protection Measures
We apply modern security practices, including encryption, protected servers, and restricted access controls, to keep your information secure.
8. External Websites
Our website may include links to third-party platforms. ApexGuide is not responsible for the privacy practices or content of external sites.
9. Contact Information
For any privacy-related questions or requests, please reach out to us:
Email: [email protected]